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Wazdan has boosted its presence in the Eastern European market, with the company signing a new content alliance with SlyBet, a prominent provider of iGaming experiences for the local market.
The online casino has benefited from the supplier’s advanced and player-favorite titles since August 10, 2026, but the partnership was only announced recently. The implementation of Wazdan content was made possible through EGT Digital.
Wazdan is already present in the Bulgarian iGaming market, which has been expanding rapidly over the past several years. Notably, the supplier has teamed up with WINBET and ELITBET in the past, two other prominent local operators, with SlyBet only adding to the company’s local footprint and momentum.
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Tailored, behaviour-triggered messages were seen as more effective than generic warnings, but many participants simultaneously expressed mistrust towards operators collecting behavioural data.
Finally, the study found that these needs and preferences varied widely by product type.
Notably, sports bettors prioritised fast and clear information that was delivered without the interventions being disruptive. Casino players wanted accessible explanations and real-time support during play.
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Examples included phrases like “online casino zonder Cruks” (online casino without CRUKS, the Dutch self-exclusion registry for problem gamblers) and “beste online casino buitenland” (best online casino abroad).
KVA expressed concern over the potential manipulation of Google’s autocomplete function by unauthorised operators and websites primarily set up to redirect Dutch consumers to illegal gambling offers.
While acknowledging Google’s cooperation in removing paid advertisements promoting illegal casinos, the KVA emphasised the need for the company to take more comprehensive measures addressing organic search results.
