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The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.
James Monk, founder of sports data and streaming provider Catalist Sports, has witnessed that dependence directly. Catalist supplies ITF tennis data to Kalshi and Polymarket and has an exclusive US sports-streaming agreement with Kalshi.
The company must also provide data to the firms making markets on those events.
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The Gambling Commission’s industry activity report for the financial year April 2025 to March 2026, has reported an increase of 4.4% in GGY across all channels, to £17.5 billion.
The growth, driven predominantly by remote (online) gambling activities, contrasts with a decline in physical gambling premises, highlighting shifting consumer preferences and market dynamics.
When excluding all reported lottery activity, GGY increased to £13.2 billion, up 4.7% year-on-year.
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Mobile content provider live with dynamic regional operator
Mobile-first games developer OneTouch has launched its highly acclaimed gaming suite with Latin American brand Sellatuparley. The LatAm-based operator will introduce its extensive player base to OneTouch’s widely celebrated collection of slots, table and arcade games, including perennial player favourites Forgotten Pharaoh, MVP Hoops and Tiki Terror.
The supplier has gone from strength-to-strength on the continent, having extended its reach through comprehensive commercial partnerships with the likes of Jazz Gaming Solutions.