About this app
About Multiplier Riches
“Three dice, three main bets and a result players can read from across the pit make the game learnable in a single round—an on-ramp for younger guests and for the many players who walk past a craps table because they don’t want to learn it in public,” the company stated.
Its primary deviation from street Cee-lo is that it doesn’t treat 1-2-3 as an automatic loss, or trips or a pair-plus-six as strong wins.
In the casino version, each hand is structured as Bank versus Shooter, with a tie bet available. When the shooter lands 4-5-6, the table yells one word—Headcrack!—and a skull-and-dice display lights up.
50 Cent Headcrack will be offered to commercial casino operators in both traditional and automated dice technology formats.
As of press time, no casino has publicly committed. That conversation, in all likelihood, will take place at G2E, where the real dice will roll.
About Multiplier Riches
North America continues to be a strong and prominent region for Playtech. US general manager Jonathan Doubilet told iGB’s sister publication GGB in June that it had exceeded its expectations in the region.
Latin America revenue also continued to grow during the six-month period – up 29% to €100 million – driven by customer acquisition from the World Cup in both Mexico and Colombia.
The company cited a 100% uplift in Mexico’s average audience versus the 2022 World Cup, which had led to “excellent new customer acquisition” during the tournament.
What is Multiplier Riches?
This followed a period of restrategising for the operator, after rebranding from GVC Holdings and committing to having 100% of its revenues come from regulated markets.
But its share price has taken a tumble over the last year, dropping up to 37% since September 2025. Its market cap currently sits at £3.39 billion.
The operator first started trading on LSEG’s main market in February 2016 under its previous company name GVC Holdings. This followed its delisting from the Alternative Investment Market (AIM exchange).
